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- Branding & Identity
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A company's identity makes up the core of any marketing plan. It is the promise your company makes to its customers everyday. What does your brand communicate to targeted audiences?
At Spunk & Glam , our marketing team has all of the tools to help create the identity you need for your business. We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:
A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.
Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.
The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.
Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.
Spunk & Glam is a marketing communications firm with a team of professionals who know what it takes to develop a successful direct marketing strategy. With SG Direct Marketing, we'll work with you for everything from research and planning to implementation and evaluation.
Changes to a company’s brand will affect multiple aspects of the business. Once changes are made, it is likely that work will need to be done to update:
Consider enhancing you branding campaign by including some of the following: