Personalized URLs

Personalized URLs, or PURLs, are customized web addresses that are unique and relevant to each individual you target with your direct marketing campaign.

Personalized URLs are web addresses that are unique to each individual who is targeted by your direct marketing campaign efforts. They allow for a personal and interactive method of reaching out to your key audience

By using PURLs in your mail and other direct marketing pieces, you provide your customers with an opportunity to visit a web page that is set up specifically for them. This creates a fun, interactive experience for both you and your current and potential customers.

When you work with Spunk & Glam to implement PURLs into your marketing materials, you'll be able to:

  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Interact with potential customers in a whole new way
Personalized URLs will enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and happier customers overall.